The strong resemblance of Kim Jong Un (right) to his popular grandfather Kim Il Sung (left) may be subliminally creating warm feelings among his followers.
Whether the resemblance to his grandfather has been inherited and/or surgically enhanced, it sure can’t hurt Kim Jong-Un, his late father’s handpicked successor to lead North Korea, psychologist Robert Bornstein says. He'll likely benefit from the experience many of us have had of feeling warmly toward a person we’ve just met simply because they resemble someone we like.
“We tend to prefer things that seem familiar over the things that seem unfamiliar, all other things being equal,” says Bornstein, a psychology professor at Adelphi University in Garden City, N.Y. “People will prefer a familiar-looking face over one that is less familiar.”
Psychologists call this phenomenon “the mere-exposure effect,” as in the mere exposure to someone or something leads to liking him or it. “It’s actually very powerful,” says Bornstein, who’s been studying the mere-exposure effect ever since he wrote his dissertation on it in the 1980s.
There are 300 to 400 studies in the scientific literature about the phenomenon, mostly having to do with visual and auditory--“things like voices, accents, the cadence of a person’s voice”--characteristics. “If it rings a bell, then we do have this initial reflexive response to it,” Bornstein says.
In other words, when it comes to North Korea dictators, like grandfather, like grandson.
But can familiarity breed contempt as well as warm fuzzies? Maybe, Bornstein says, although there haven’t been nearly as many studies of that question. But some research suggests that if you meet someone who reminds you of, say, a hated boss, “you have sort of a negative gut reaction to them,” Bornstein says, “and it can be hard to overcome, partly because gut reactions are so powerful.